Privacy Policy

Last updated: 15 May 2026

ICE AI ("we", "us", "our") operates the website iceai.co.uk. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

Information We Collect

We do not require you to create an account or submit personal information to use our website. However, we may automatically collect:

  • Usage Data: Pages visited, time spent on pages, referral URLs, browser type, device type, and IP address (anonymised where possible).
  • Cookies: Small data files stored on your device. See the Cookies section below for details.

How We Use Your Information

We use collected data to:

  • Understand how visitors use our website to improve content and user experience
  • Monitor website performance and diagnose technical issues
  • Display relevant advertising through third-party ad networks

Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to our website or other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You may opt out of personalised advertising by visiting Google Ads Settings.

For more information about how Google uses data, please visit Google's Privacy & Terms.

Cookies

Our website uses the following types of cookies:

  • Essential Cookies: Required for the website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our website.
  • Advertising Cookies: Used by Google AdSense to display relevant advertisements.

You can control cookies through your browser settings. Note that disabling cookies may affect your experience on our website.

Affiliate Links

Some links on our website may be affiliate links. This means we may earn a commission if you click through and make a purchase. This does not affect the price you pay or our editorial independence. We clearly disclose affiliate relationships where applicable.

External Links

Our website contains links to external websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies.

Data Retention

We retain automatically collected data for a reasonable period to fulfil the purposes outlined in this policy. Analytics data is typically retained for 26 months.

Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability

To exercise any of these rights, please contact us at privacy@iceai.co.uk.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy, contact us at:
privacy@iceai.co.uk